The short answer
A digital marketing budget has two parts: the fee for managing your channels and campaigns, and the advertising budget that pays for the ads themselves. With us, you pay a fee for managing your ads plus the ad spend, which you pay directly to Google or Meta, and the ad budget is yours to set: both let you choose a daily or overall amount and change it at any time. Start with an amount you can keep up for at least 6 months, our minimum term, then adjust it with the monthly report.
Contents
What does a digital marketing budget include?
Think of the budget in three parts. Knowing which is which makes quotes easier to compare.
| Part | What it pays for | Who you pay |
|---|---|---|
| Management fee | Planning, running and reporting on your campaigns | The agency, such as DvelopNET |
| Ad budget (ad spend) | Showing your ads to people | Google or Meta, directly |
| Content | Photos, video and design for your posts and ads | Depends on the package; you can also use your own photos |
What does it cost with DvelopNET?
Managing your ads on Meta or Google costs €300 per month + VAT, plus your ad spend.
- Your ad budget is paid by you directly to Google or Meta, so it is separate from our fee.
- The minimum term is 6 months.
- Every month you receive a report on your channels and campaigns, so you can see what is working and what we change next.
- Content: packages vary. Some include a photoshoot, a photoshoot can also be bought separately, and without one we work with your own photos.
How do you set the ad budget?
You decide it, and you can change it. The two main platforms work like this:
- Google Ads: you set an average daily budget for each campaign and can edit it at any time. Spending can vary from day to day, but for most campaigns you never pay more than twice the daily budget on one day, or 30.4 times it in a month. Google’s own example: 304 a month divided by 30.4 is 10 a day (Google Ads Help: About average daily budgets).
- Meta (Facebook and Instagram): you choose a daily budget, which is an average over the week, or a lifetime budget, which is a hard limit for the whole campaign (Meta Business Help Center: About budgets).
A practical way to start: decide what you can spend each month for the whole minimum term, divide it by 30.4 for a daily figure, and let the monthly report show where it works best.
What changes how much you need?
- The goal: being known in your area, filling a calendar of bookings or selling online each need a different plan.
- The channels: only the ones where your customers are, never every platform.
- The audience and the area: one town, all of Cyprus, or buyers abroad.
- The content: whether you already have photos and video, or they need to be made.
- Time: campaigns improve as results come in, which is why we plan in months, not weeks.
Which channels should a small business use?
The ones where your customers are. We work with Facebook, Instagram, TikTok, LinkedIn, Google Ads, Google Business Profile and email, and your plan uses only the channels that fit your goal. For a local business, a complete Google Business Profile is often the first step, and it needs no ad budget at all: see why a business may not show on Google Maps.
What results can you expect?
Results depend on your market and your budget, so we do not promise figures. A monthly report shows what is happening, and we adjust the plan as results come in.
Dona Laser Beauty Centre shows what a connected setup can do. Our work for it covers the website, online booking, design, social media and ads. Its online bookings grew 220% and its website visits 340% in 2024 compared with 2023, as the combined result of that work, not of one channel.
Your website is live. Now what?
A new website brings enquiries when people can find it and have a reason to visit. Four first steps:
- Complete your Google Business Profile and link it to the website.
- Point every channel to the website: your social profiles, your email signature and your printed material.
- Send ads to the right page: an ad for one service should land on that service’s page, not on the homepage.
- Ask new customers how they found you. It is the simplest way to see whether the website is working.
Gold & Silver Events, an event planning and floral decor studio in Larnaca, launched its first website with us in May 2025. The client tells us calls have increased since the website launched, and that callers mention it.
How we wrote this: our fee, term and reporting are DvelopNET’s own, checked November 2026. How ad budgets work is from Google Ads Help and Meta’s Business Help Center, checked 4 November 2026. The projects are our own work.
