HATZIVASILI LTD: Generating Leads from the Roadside
We were tasked by X. & G. Hatzivasili Construction Ltd., a respected developer, to design a high-visibility billboard to advertise new properties for sale. The key was to create a design that was clean, instantly readable, and professional, capturing the attention of drivers and generating direct inquiries.
Date
January 8, 2025
Client:
X. & G. Hatzivasili Construction Ltd.
Services:
Art Director:
DvelopNET
Project Brief
The Challenge
The client needed to generate leads for new properties using one of the most traditional forms of advertising: a roadside billboard. The design had to be powerful enough to capture attention in the few seconds a driver has to look, and it needed to convey all essential information clearly and professionally.
The Solution
We created a clean, high-contrast design focused on a clear visual hierarchy. A beautiful 3D render of the property was used as the primary visual hook. We used a bold, legible font for the main headline to ensure readability from a distance. Crucially, the contact phone numbers were given prominence, and a modern QR code was included to provide an instant digital link for interested buyers with smartphones.
The Result
The final billboard design is a clean, effective, and professional marketing tool that stands out from the visual clutter of the roadside. The clear call-to-action has successfully driven direct phone inquiries, proving that great design can deliver measurable results in any medium, digital or physical.
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